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FINAL MAJOR PROJECT: Research

Job Roles

In this industry there are many different job roles which you can do, for example one may become a camera operator and someone may become a VFX supervisor. For what my personal preference, working in the video department narrows it down to an editor or a VFX artist. 

 

The job that would be suitable for me will be an Editor role. This job involves cutting footage and piecing them together as they come in from a set. Films are normally never shot in order where the story unfolds due to access issues and efficiency for example. Therefore their job is to take scenes which are not in order to the storyline, but then they would need to piece them together and edit them into a chronological order. 

 

The technical skills which an editor will need is to be comfortable and experienced in editing softwares such as Adobe Premiere, DaVinci, Hitfilm and even Avid as examples. Many of these softwares crossover but all have their own learning curve. You would also need other skills such as visual awareness, storytelling and communication skills since the editor works with edit assistants, sound and dialogue editors, colourists, VFX supervisors and post-production runners. Not to mention they may work with the director.

 

The qualifications which you will need to become an editor will require a National Diploma in Film and Television Production or equivalent however you would need to have a Post production Technical Operator level 4 to get an apprenticeship in England where as in Northern Ireland and Wales, you will just need a level 3 creative and digital media.

 

My intended FMP lets me build a specialist skills base for this role in the future as all of my initial ideas require some sort of editing since this is the area that I like the most in.

                      

https://fxhome.com/hitfilm-pro - screenshot of the editor timeline in Hitfilm Pro.

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CODE OF PRACTICE

BBC Diversity Commissioning Code of Practice

http://downloads.bbc.co.uk/diversity/pdf/diversity-code-of-practice-2018.pdf

 

The BBC has made a Diversity Commissioning Code of Practice which is a practice which has a mission “is to serve all audiences through high quality, impartial and distinctive content across a range of services which inform, educate and entertain.” Therefore the BBC outlines to us that they want to “deliver its value to audiences through its content and programming” and “ promote different backgrounds, places, life experiences, languages and abilities.”

 

Basically, to me, the commissioning code looks like a code of conduct to make sure that nothing is aimed at certain audiences to harm or discriminate them in any way whether that be ethnicity, sexuality or religions et cetera within the media.

 

The BBC has 5 Principles for this code:

 

PRINCIPLE 1: BBC COMMISSIONERS WILL LEAD BY EXAMPLE”:

This means that the BBC will “use their position in the industry” in order to “lead change and ensure that anyone who makes programmes for them contributes to increasing representation, authentic portrayal and diversity... In addition they require that all content makers comply with all current anti-discrimination and data protection legislation, and the related Codes of Practice”

So to me, it looks like they are saying that since they are the largest broadcaster in the UK, they are going to use their position to change the industry by creating a policy that if you want to work with them, you would have to make sure that your company has to comply with their codes of practice on issues like discrimination therefore you must represent diversity within the society.

 

PRINCIPLE 2: PORTRAYAL SHOULD BE AUTHENTIC”:

This principle ensures that the BBC “will take positive action to support and develop talent from

diverse communities” with the fact that they expect that their content makers “to strive for authenticity in all incidental portrayal of race, ethnicity, gender, sexual orientation, geographical location, social class, religion and religious beliefs and disability for all role types, in line with our editorial guidelines.”

In short, they are saying how new content should always be authentic and be positive to all role types for example writers “to tell stories based on real life experience to give our scripted content authenticity” as such. And with the content being portrayed, they want people to always make sure that they are in line with their editorial guidelines.

 

PRINCIPLE 3: CASTING SHOULD BE OPEN AND FAIR”:

As it sounds, the BBC wants casting to be open and fair to all groups of people from race to disability to sexual orientation et cetera. They will “cast their content without prejudice or pre-conception, with the aim of reflecting diverse communities, backgrounds and beliefs across the breadth of our output, and all nations and regions of the UK” with the expectation that each production will be able to remove any “barriers in casting”.

 

PRINCIPLE 4: A DIVERSE WORKFORCE MAKES BETTER CONTENT”:

As this sounds as well, a diverse workforce will make better content as all the content will be more authentic and have many different voices from all the different backgrounds. Which the BBC “are committed to increasing diversity in senior creative and decision making roles”. Furthermore, you want more diversity to get all areas of the content to be heard et cetera.

 

PRINCIPLE 5: MEASUREMENT”:

For this principle, the BBC will make sure to monitor how effectively their codes will be followed for example they “will expect production companies will respond to confidentially shared insights taken from our reports to identify and address challenges in increasing diversity on and off air” therefore companies must take action of this principle.

 

This is useful in developing my own media products as this is essentially a code which will be followed by many other broadcasters therefore making a production which complies with the BBC, it is likely that it will be under correct code with other broadcasters. We need to follow them as if we were a smaller company who wants our program to be aired on a big broadcaster; no matter if we want to be broadcasted on viacom or channel 4, if we follow this commissioner code from the BBC then chances are, we will be accepted by the other broadcasters.

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DIVERSITY

Diversity in the Media Workforce

https://www.ofcom.org.uk/__data/assets/pdf_file/0028/166807/Diversity-in-TV-2019.pdf

 

The media industry that I may work in has a racial group breakdown of having 70% of people in the white ethnic group with 16% not being collected or disclosed and the remaining 14% being in the “Minority Ethnic Group” according to ofcom.org.uk. This was the graph to show the 2018 to 2019 representation of ethnicity in the media industry. To me, having 70% of white ethnic groups taking over the industry, where as the 13% has a mixture of different groups is not really a problem for me although I will be part of the 13%. We cannot always say to be equal when it is a fact that not many people from a different race would want to be in this industry. If more people wanted to be in this industry and it has a potential scale to be fully equal across the board however something or someone is preventing this; then we have an issue. Within the 13% you have the Asian group dominating 6% whilst the Black group with 3%. The mixed group where I belong is also at a 3% with 2% being of “other”. This means that although this industry is dominated by the white ethnic group. It is still evolving as more and more people want to enter this industry. In my point of view, even though I am a mixed Jamaican, it is not an issue that one group is more dominant. What is, is when that group is preventing others from entering the industry. That is the issue however in these days, it is extremely rare for this to be the case. Nevertheless this still can be posed as an issue.

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EXisting Media Research

MUSIC VIDEOS WITH CLASS

Existing Media Research

4 EXISTING PRODUCTS RELATED TO MY IDEAS

 

Media Product 1: Short Action Film

SPARTAN117GW - BATTLEFIELD 4 IN REAL LIFE

https://www.youtube.com/watch?v=fVnVQ12juu4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have chosen this short action film to analyse due to the fact that it is a short 2 minute action film that shows the story of a squad moving from one side to another. It is in fact a parody of the game Battlefield 4 however it is still technically a short film. It relates to the project theme of surfaces due to having many different surfaces such as snow or for me, it would be woodland. Furthermore, it has other textures and surfaces on the weapons as well. Additionally, you can say how this is viewed upon a screen which is how it can relate to the theme of surfaces since in the audiences uses a screen to view this film. 

 

This can inform me on developing my ideas as even a very short two minute film, it shows the story of a squad in combat moving throughout the battlefield. It also grips the audience by moving at a faster pace and is directed to have quite a few things happening at once such as this scene where the “Engineer” class from the game gets shot and needs a revival from the “Assault” class. 

 

The processes that have been used include colour grading to make and effects such as a vignette and some simple editing process which keeps the film moving at a fast pace. The conventions which have been used include leading lines such as where they are looking down the weapons and when they cross the bridge as that is it’s own leading line.

 

This is aimed at people who like games such as Battlefield 4 since this is a parody of that game and people can idealise with the film. Other uses and gratifications can be identified as well as for entertainment purposes, maybe someone likes action movies and watches this as a short film to be entertained. Including people may just want escapism and social interaction which then people can be informed about the game and perhaps buy it. Therefore this can be used as an advertisement as such.

 


Media Product 2: Music Video

Lil Skies - i (Dir. by @_ColeBennett_)

https://www.youtube.com/watch?v=csviQHKDBuk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

I have chosen this music video since it relates to an idea that I can visualize in my head for one of Matt’s songs. Since Matt is making an album about his personal feelings, making a music video that is similar to this; directed by Lyrical Lemonade. I can make the video have a deeper meaning so that people can watch this and feel sympathy or at least relate to what the feelings are about. This relates to the project of the theoretical side of our required theme and that is about “what is beneath the surface” which can be ideal for the FMP.

 

This may inform me in developing my ideas as it gives me inspiration on how to make a video that can use the uses and gratification theory to target the audience by making them identify with Matt but also send a message to his audience. Furthermore, I can take away the colour grading as well as the composition of how it is directed to create the desired effect for my own video.

 

Likewise above with the composition, in the opening scenes, you can see how the girl is faded out, this process of having the same camera movement that is static makes it easy to mask the girl in from the clean plate. This is a fade that tells the audience that she could be an ex-relationship for example.

 

The conventions that have been used are the rule of thirds, to draw your attention to Lil Skies himself as well as symmetry to reinforce your eyes to be drawn at him as he sings “i” which can embrace the fact that he is singing about himself and wants the audience to know his message. Additionally, the leading lines of the wood grain is vertical which draws your eyes down and the checkered pattern sofa also makes up the leading lines towards Lil Skies.

 

This is aimed at people who may be in a similar state as him as well as people who may want to identify with his songs. Additionally, people may just like his songs for entertainment as well as for escapism. Nevertheless, the audience are generally teenagers and young adults.

 

Media Product 3: Video Advertising (B-Roll)

Daniel Schiffer - HOW I FILM HANDHELD ICE CREAM B ROLL

https://www.youtube.com/watch?v=AKxwO8z8ptM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have chosen this to include this under video advertising since this style of edit called B-Roll is a style where it incorporates transitions as such to make a fluid 60 second video to showcase a product or a story of how it is made. This relates to the theme of surfaces since a lot of surface movement is required to make seamless transitions. I have been recently making this style on my YouTube at “Ieuan Alli” where you can find all these different videos that I make.

 

This may inform me in developing my ideas as I can get a lot of inspiration on different techniques and transitions used both in the editing and in-camera process on how to connect scenes together flawlessly. This can also be helpful as I look at how to build a story up to the final product within my own B-Roll advertisements

 

The processes that have been used typically in this edit are the colour grading to get this vintage warm look as well as in-camera filming techniques and editing to get to the final product. Not to mention that sound design is also added in to create the immersion which hooks the audience into the film of what they are looking in to. The in-camera techniques require heavy planning as you need to have a start point and an end point to then piece scenes seamlessly throughout the video.

 

Conventions which have been used in B-Roll typically consist of symmetry and leading line to make sure that the product is seen. For example in this shot here it is of a symmetrical design where the background is on both sides as it shows the products. The leading lines of the tea cup and ice cream with the bottle of Bailey’s itself drags your eyes into the logo of Bailey’s no matter where you look on the page.

 

This is aimed at people on the younger demographic as this editing style can appeal to them more compared to the older demographic as many people may not keep up with the flow of what is happening. This is also ‘flashy’ which means that once you start to watch and you blink, you want to go back to watch it again therefore you are engaging with the video more and making the advertisement stick into your head for longer.

 

 

Media Product 4: Lookbook (Short Film)

Alex Costa - 4 EASY OUTFITS FOR MEN (2019)

https://www.youtube.com/watch?v=dSGdl5X_zkk

 

I have chosen this Lookbook for the same reason I chose it for project 2. This showcases an amazing Lookbook that has influenced me a lot but not only that, it does have a lot of surfaces for example the surfaces of each cloth layer and the scenery like the bricks above.

 

This will inform me by developing my ideas likewise for project 2; I can develop my own ideas by looking at the camera shots on how they use scenery shots as well as Alex Costa to create common conventions like symmetry and leading lines in this scene. Not only this but I can take the camera movements in order to showcase each piece of clothing. I can also look at my own Lookbook which seems to be a very successful video for my channel as it raked up over 500 views as the community likes this sort of video.

 

The process that I have used in making my own was documented within project 2 however briefly, I had to plan out many different shots and locations used as well as a story where I had to edit them afterward in Hitfilm with the synchronization of music.

 

Lookbooks are aimed at the youth so teenagers, as well as young adults, this showcases new styles and designs of what to wear. Not only this but you can see how the clothes flow on the model instead of looking at photoshopped images.

Target Audience

Target Audience

 

For the FMP, we are tasked to develop our products for 16-18 year olds since this is our age group that we are in, we have quite a good understanding of how people our age work. However, with my chosen idea for the FMP, I will make myself my own target audience based upon an idea and research. For this, I choose my target audience to be 16 year olds and up with not a definite upper age group limit. The location that this targets will be people who are local to Chichester and students and staff who are within this College.

Visual Advertising (Hair Salon):

Primary Audience: The primary audience will be for Women due to the fact that this is a client based video and the Lee Stafford’s Hair Salon is orientated more for females. To help justify the concept; the primary audience will be female aspirers who are in the teenage to young adult years of age; they use media to find personal identity with influencers on social media platforms such as Instagram, Snapchat and Facebook where they will use the gratifications theory of being social by posting pictures of themselves showing off the hair which the salon did.  Additionally, this is in relation to my intended FMP outcome will show the desired audience to aspire with the Salon similarly to other products in the fashion market.

 

My product will approach diversity and representation both on and off air. For example, after talking with my client who gave some primary research about the audience and how they only really care about the end result of the product thus making me prioritise the end result of the hair on screen a lot more. In an ideal world as talking to the client, we will have an English Apprentice doing the hair with my significant other being Macedonian who will be modelling as well as I am a mixed African-Caribbean who is from Jamaica. Therefore, diversity in this media product is already diverse providing this idea will be able to take further on the upcoming weeks.

Secondary Audience: This is a short explanation of how the secondary audience may actually be Males who want to go to this hair salon to get more than just a cut for example highlights or other hair cosmetics et cetera. However this audience is a minority due to the fact that not many males will even go into the hair salon at any point. However for people who do, they may be male aspires who are also in the teenage to young adult years of age who use social media likewise the primary audience. They will use Instagram, Snapchat and Facebook to socially interact and aspire to be influencers with their own unique fashion style which may be from influencers on Instagram which they find personal identity with.

 

Example Audience Member 1: 17 year old female who is interested in socialising and taking selfies to be a model. She has a large amount of friends and uses Instagram and Snapchat to communicate with them.

Example Audience Member 2: 18 year old male who is interested in fashion and taking selfies as well. Prefers to be a model wearing challenging clothing to the stereotypes of men. Uses Instagram and Snapchat to communicate with their friends.

Audience Responses: There are three different sections which the audience may respond to the media and my product. For example the dominant reading which is when my audience will take the video advertisement and actually go to the Hair Salon regardless. The negotiated reading is when people may accept the intended advertisement and go to the salon however they may challenge aspects such as the fact that the people who are learning are of a younger age and may be too inexperienced and can be seen as “not good enough”. Additionally there is the oppositional reader who will challenge the intended meaning and find ways to not go to the salon for example, it is in a college, it is too far away and make more excuses. With every advertisement, we always want people to be into the dominant reading aspect whilst looking at our advertisement however this is all factored in by the mood and more of the individual audiences.

In order to get my video advertisement seen and to be successful within this audience. We need to find out where my intended audience spend most their time on the social media. For example, if I advertise my advert on the social platform MySpace where as all of my intended audience use Instagram. Not only is this a waste of time and effort, money is wasted as well since I have unsuccessfully broadcasted my advertisement and no one would actually see or engage with the advert. Therefore, we need to strategically target my audience on the platforms that they use in order to reach maximum coverage and potentially create new customers for my client. 

By doing some research, I came across onto the website https://today.yougov.com/ which gives us a graph that we can use to our benefit in finding what we need to know about the platforms that our specific audience uses. 

From this graph provided by YouGov (see source section below) We can take this from September 2019 and relate it to this project. Since that the data is quite recent, not much should have changed therefore validating this graph for my project today.

First of all, our specified target audience we depicted before are female teenagers to young adults (with the exception of some males). This is the majority of my audience. Looking from the graph, YouGov split up males and females which aids into us finding the correct platform to show our advertisement on in order to get the most coverage. 

So let us look on the pinker bar for each social media platform and decipher what they mean. Primarily, we need to not consider Twitter at all since the majority of our audience are using the rest of the social media platforms. Chances are, they will use twitter as a backup social media whilst primarily using the other 4. The reason as to why we will not show on Twitter is that with limited money to spend on advertisements (if this will be advertised to the public through real ads) then we will be spending a lot of money but getting no coverage whereas if we decide to put our money on Instagram, we can get a lot more coverage for the price that we pay to make the ads. This can result in potential customers which we can therefore make a sustainable program where we are getting more money which can pay for the advertisements itself by attracting more customers. This is due to the fact that 26% out of 94% (the additional 6% may not use social media?) females use Instagram most often. Furthermore we can ask the apprentices themselves to promote their course and salon on their profiles which can cover a lot more areas than our advertisements can especially when it comes to the 29% of females who uses Snapchat more often compared with the 22% using Facebook.

In conclusion, if we were to advertise this properly, we will funnel the advertising money to advertise on Instagram and maybe Snapchat as this is the most usage of our targeted audience. This means that we will get a lot of coverage and potential sales and engagements within these advertisements. Another god idea is to get the Apprentices to upload the advertisement on their social media accounts too.

Youth Omni Social Platforms Male Female.

EXisting Salon Advert

 

Salon Advert:

Rimani Bella Hair Salon - Commercial

https://www.youtube.com/watch?v=Mv9uCwKt8-E

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is an existing commercial/advert for a hair salon called Rimani Bella located in Nicosia, Cyprus. After watching this advert, my personal opinion on this advert is that it is good for the simplistic style which they are going for. Not only this; but to show off multiple hairstyles which they can do is a very key seller which may be a good idea to steal and produce it in my own hair salon advertisement.

 

However, the techniques used within this advert is a lot different to the idea which I am going for. They used multiple jump cuts and cuts which are synchronised to the beats of the chosen song (which I think is slighlty over the top for the video - the song). They also used a fade transition in there somewhere. Overall, it is a good advert that uses minimalistic techniques to show off the salon through the use of conventions such as symmetry for all the products and minimalistic techniques to show off the hair by using a medium-close up shots of the model's hair. This also exceeds at showing us the process in order to achieve this style of hair.

Furthermore, this is different to what I am going for since my style will be a B-Roll style which I will disect a video by Daniel Schiffer which is about how he made his B-Roll video. This is a semi-interview as it is him talking about his processes that he has used.

 

 

PLANNING PROCESSES

 

Comparison Between Planning Processes and Final Video:

Gorillaz - Do Ya Thing Storyboard Vs Music Video

https://www.youtube.com/watch?v=9yEHiMBMCF4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For Gorillaz - Do Ya Thing, like any production, there will always be planning in the form of a storyboard or an animatic. An animatic is a series of storyboards on a soundtrack which can help identify where a character should be at what time during the scene. In this video, you can see how detailed the storyboard is in order to visualise and keep on track of what the video needs to be. This saves time as you will know what to film instead of making it up on the spot. Furthermore, it helps the editor to help edit the clips together and chronologically in order to send off to other artists for the visual effects.

Not only will this help save a lot of time during the filming process however it documents the ideas and helps to see whether I can achieve my idea within the video. Additionally, it will help me keep track of everything from transitioning from filming to editing.

As this video demonstrates the comparison between the animatic compared with the final video for this song. The storyboard has been followed exceptionally with correct camera angles and positioning of the characters. However timing within the final video is not followed as closely as in the animatic itself for example in the first scene, the character is out of bed and moved half-way across the room yet in the final video, he has not even gotten out of bed yet.

This can help within both a Lookbook and a Hair Salon video as I can compare the vision between what was storyboarded to what my final outcome is. Then I can make a detailed evaluation between my vision to this.


Gorillaz are known for their augmented reality videos (where CGI combines with the real world) they continue to use their CGI characters within the real world environment. To have them interact with real world items or even to make them move within the scene without having different warping issues and characters seemingly look like they are floating; they have used real life actors which they then make the CG characters to mimic their movements using keyframes when they come to edit the video. They did this to tell the editors how they want the characters to act and move within the frame.

This can help my FMP by envisioning what movements I can have my model do for when it comes to the real performance. For example this would be a rehearsal run. Furthermore, since the time which I have especially due to COVID-19, I may not take this step and when I go to shoot the Lookbook, I will shoot for the final. For the hair salon, I would not have the time or resources to do a rehearsal since it is a working place and they will not have enough time to cater for many different shoots.

 

Storyboard Static/Animatic - https://www.youtube.com/watch?v=lnLjniXqHKs

CGI/VFX Breakdown - https://www.youtube.com/watch?v=zAzQUrgiBk4

Animatic Vs Final Video - https://www.youtube.com/watch?v=9yEHiMBMCF4

 

Storyboard Practice

Media Product 3: Video Advertising (B-Roll)

Daniel Schiffer - HOW I FILM HANDHELD ICE CREAM B ROLL

https://www.youtube.com/watch?v=AKxwO8z8ptM

I used this video as practice for making storyboards. Here you can see a quick example of what I made which follows along with this video:

ieuan fmp practice board.png
4 ideas

bibliography & sources

Primary Research:

Interview with Client - This is vital research that I have and will need to conduct further research with the staff of the hair salon. 06/03/2020. They have given useful information along with their brief for my project for example how the audience are only really interested in the end product therefore this will be prioritised within the video.

Visit Location for Recce and Visualisation - This is needed as I need to go into the hair salon to get a feel of what video that I can make for them. - UPDATE - Due to the ongoing Pandemic, I have to result in changing my FMP to do a Lookbook. A location recce for this is also beneficial as it gives me on set ideas of what to include in the planning stage.

Testing Ideas on an Audience/Focus Group - This is ideal as I can get feedback first hand.

Secondary Research:

Media Products I intend to Research:

Daniel Schiffer. (2019). HOW I FILM HANDHELD ICE CREAM B ROLL | Behind the Scenes. [Online Video]. 17 October 2019. Available from: https://www.youtube.com/watch?v=AKxwO8z8ptM.

Daniel Schiffer. (2020). How I Edit Smooth Transitions! | Coffee B ROLL Walk-through. [Online Video]. 17 February 2020. Available from: https://www.youtube.com/watch?v=5hJOdQ1zhX8.

Media Products Researched:

The World of Gorillaz. (2018). Gorillaz - Do Ya Thing Storyboard Vs Music Video. [Online Video]. 24 July 2018.

Available from: https://www.youtube.com/watch?v=9yEHiMBMCF4. [Accessed: 25 March 2020].

CGMeetup. (2012). CGI VFX Breakdown HD Making of Gorillaz "Do Ya Thing" | CGMeetup. [Online Video]. 10 March 2012. Available from: https://www.youtube.com/watch?v=zAzQUrgiBk4. [Accessed: 25 March 2020].

blueheaven. (2012). Gorillaz - DoYaThing (Storyboard). [Online Video]. 16 May 2012.

Available from: https://www.youtube.com/watch?v=lnLjniXqHKs. [Accessed: 25 March 2020].

Ballard, J., 2019. YouGov. Teens use these social media platforms the most, [Online]. 1, 1.

Available at: https://today.yougov.com/topics/lifestyle/articles-reports/2019/10/25/teens-social-media-use-online-survey-poll-youth

Rimani Bella. (2015). Rimani Bella Hair Salon - Commercial. [Online Video]. 17 April 2015.

Available from: https://www.youtube.com/watch?v=Mv9uCwKt8-E.

King Krule. (2020). King Krule - Alone, Omen 3. [Online Video]. 5 February 2020.

Available from: https://www.youtube.com/watch?v=bWnK2t_FxrY. [Accessed: 26 February 2020].

Red Hot Chili Peppers. (2011). Red Hot Chili Peppers - Otherside [Official Music Video]. [Online Video]. 15 July 2011.

Available from: https://www.youtube.com/watch?v=rn_YodiJO6k. [Accessed: 26 February 2020].

SPARTAN117GW. (2018). BATTLEFIELD 4 IN REAL LIFE. [Online Video]. 15 April 2018.

Available from: https://www.youtube.com/watch?v=fVnVQ12juu4. [Accessed: 28 February 2020].

Lil Skies. (2019). Lil Skies - i (Dir. by @_ColeBennett_). [Online Video]. 28 February 2019.

Available from: https://www.youtube.com/watch?v=csviQHKDBuk. [Accessed: 28 February 2020].

Daniel Schiffer. (2019). HOW I FILM HANDHELD ICE CREAM B ROLL | Behind the Scenes. [Online Video]. 17 October 2019. Available from: https://www.youtube.com/watch?v=AKxwO8z8ptM. [Accessed: 28 February 2020].

Alex Costa. (2019). 4 EASY OUTFITS FOR MEN | Men’s Fashion Lookbook 2019 | Alex Costa. [Online Video]. 19 May 2019. Available from: https://www.youtube.com/watch?v=dSGdl5X_zkk. [Accessed: 28 February 2020].

BBC. 2018. Diversity Code of Practice. [ONLINE] [Accessed 27 February 2020].

Available at: http://downloads.bbc.co.uk/diversity/pdf/diversity-code-of-practice-2018.pdf.

Ofcom. 2019. Diversity and equal opportunities in television. [ONLINE] [Accessed 27 February 2020].

Available at: https://www.ofcom.org.uk/__data/assets/pdf_file/0028/166807/Diversity-in-TV-2019.pdf.

FXHome. 2020. HitFilm Pro | VFX Software. [ONLINE]

Available at: https://fxhome.com/hitfilm-pro. [Accessed 26 February 2020].

Practical Research:

Media Products I intend to Research:

FXhome. (2019). How to COLOR GRADE using CURVES. [Online Video]. 22 August 2019.

Available from: https://www.youtube.com/watch?v=t4AH-yM-7U8.

FXhome. (2020). How to remove Grain with the Denoise Effect in HitFilm. [Online Video]. 11 February 2020.

Available from: https://www.youtube.com/watch?v=Wy6-7uZIM3I.

Media Products Researched:

Bibliography Source
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